Eventually, search engines cracked down on the practice, penalizing sites that had them. Once upon a time, people would use “ghost pages” to improve keyword rankings while staying hidden from website visitors. They’re unethical or manipulative tricks to boost a page’s ranking. Black hat SEO strategies: These are practices that go against the search engine’s guidelines.In essence, they’re ethical optimization methods. White hat SEO strategies: These are techniques approved by search engines to increase your rank in the SERPs.In the world of SEO, there are white SEO and black hat SEO strategies. That means it won’t show up in organic search results because the search engine doesn’t know it exists. Without any internal links leading to a page on your website, the crawlers will have a much harder time finding it. As the crawlers scour your site, the internal links provide them with access to go page to page and collect the information. Search engines have crawlers (spiders) that “crawl” the internet to discover new content and index it. The problem with orphan pages is that no matter how well-executed your strategy, they can derail your efforts. Generally speaking, you would expect to see some progress after a while. You’re likely devoting a lot of time and effort to your SEO strategy. Even in this case, it’s still an orphan page. While you created the campaign or test page purposefully, it’s not connected to anything else on your website. You may have created a test page and then forgotten to remove or archive it. For example, you might have a landing page for a specific campaign you’re running. In other cases, you make orphan pages intentionally - even if you weren’t aware of the term. You accidentally created duplicate content (similar content in multiple locations within your site).
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